We provide our partners with meaningful TV industry workflows to help them drive better and more PST using television demand content from Parrot Analytics for Idol In My Living Room (거실에 아이돌이 산다) in ), using our globally standardized Demand Expressions® metric. South Korea, which can then be benchmarked against genre averages (e.g.
Once all the signals are weighted and combined, the audience demand for Idol In My Living Room (거실에 아이돌이 산다), for example, can be assessed for a market e.g. Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required the more importance is attached to each signal.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for YouTube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Korea, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. Global TV content analytics for the attention economy
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